Content Production
Mauricio has overseen end-to-end content production across social-first campaigns, commercial shoots, experiential capture, and editorial storytelling. From brief development through post-production and distribution strategy, he has led productions ranging from agile two-person crews to 30+ person multi-day shoots across New York, Miami, Los Angeles, and beyond.
CONTENT TYPE
COcktails and spirits
CLIENT
MOET & CHANDON
End-to-End Oversight
Led full production lifecycles from concept alignment and vendor sourcing to crew management, post-production, and final asset delivery.
Multi-Market Execution
Managed productions across major US markets, adapting teams and logistics to diverse environments.
CONTENT TYPE
FASHION x SOCIAL CAMPAIGNS
CLIENT
EXPRESS
CONTENT VERTICAL
RETAIL and LIFESTYLE
CLIENTs
BROOKFIELD PLACE,
Manhattan WEST,
IN THE RAW
Scalable Systems
Built production management tools and financial tracking systems to replace fragmented spreadsheets with centralized clarity.
Flexible Scale with Creative and Operational Balance
Produced both nimble content captures and complex, multi-team shoots requiring cross-functional coordination.
CONTENT TYPE
FASHION x SOCIAL CAMPAIGNS
CLIENT
COLE HAAN
He built scalable production systems designed to support both quarterly large-scale shoots and evergreen monthly content capture models. Managing budgets from $10K per month to $350K for single productions, he implemented expense rubrics, custom production CRMs, and centralized content libraries to streamline workflows and improve operational clarity while maintaining creative excellence.