Content Production
Mauricio has overseen end-to-end content production across social-first campaigns, commercial shoots, experiential capture, and editorial storytelling. From brief development through post-production and distribution strategy, he has led productions ranging from agile two-person crews to 30+ person multi-day shoots across New York, Miami, Los Angeles, and beyond.
He built scalable production systems designed to support both quarterly large-scale shoots and evergreen monthly content capture models. Managing budgets from $10K per month to $350K for single productions, he implemented expense rubrics, custom production CRMs, and centralized content libraries to streamline workflows and improve operational clarity while maintaining creative excellence.
End-to-End Oversight
Led full production lifecycles — concept alignment, vendor sourcing, crew management, post-production, and final delivery.
Flexible Scale with Creative and Operational Balance
Produced both nimble content captures and complex, multi-team shoots requiring cross-functional coordination. Ensured production feasibility aligned with creative ambition without compromising quality.
Scalable Systems
Built production management tools and financial tracking systems to replace fragmented spreadsheets with centralized clarity.
Multi-Market Execution
Managed productions across major U.S. markets, adapting teams and logistics to diverse environments.