In 2022, Ferragamo re-launched their flagship store in Palm Beach FL after a renovation and expansion. I supported the brand by producing a weekend-long influencer activation hosting a cohort of fashionable creators to visit the updated store, enjoy a private shopping + brunch experience, experience a branded lunch and yacht outing on the bay, and explore other Ferragamo-branded moments throughout town. The weekend culminated in a 300+ person party produced and hosted at the historic Colony Hotel Palm Beach.